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A vaccine for Covid-19 cannot come soon enough according to Blackjack Promotions Managing Director Jason Miles.
Last week, news of a possible Covid-19 vaccine broke and was greeted with cautious enthusiasm by members of the travel retail industry.
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Speaking to DFNI, Miles echoed the comments of many others, that a working vaccine would be a saving grace for the sector after months of challenges.
“The news of a possible vaccine is fantastic for the UK economy but especially the aviation and travel retail sectors which have been hit particularly hard,” he said.
“We hope this will see planes back in the sky, drive footfall in airports and shopping centres and restart the recovery. This positive outlook could not have come soon enough for all parts of the industry and will be central to protecting jobs.”
‘Ready to go’
But, he agrees that a better short-term provision is needed to help retailers and brands get back to business as soon as possible.
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“While we monitor vaccine developments closely, we are preparing to get back on the shop-floor with specially created training and ongoing PPE provision,” he said. “When the time comes for the UK to come out of lockdown our team will be ready to do what they do best, while continuing to follow the guidelines and prioritise their own safety and the safety of customers at all times.”
Miles believes that once airports reopen the hunger for shopping among travellers will be high.
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He explained: “Before the most recent lockdown, when stores were open for a short time, we were encouraged to see consumers getting out there and shopping. High value sales were taking place and our ambassadors were able to deliver a world class service in a Covid-friendly way.”